The Best Tools for Digital Marketing in 2020

Implementation of right choice of tools according to your marketing strategy helps you to save time, save cost and target customers effectively. Some of the tools are fundamental like Email marketing, CRM and analytics. Whereas some are specialised like keywords, real time tracker and designs.

Following are some tools that you can utilize to increase the effectiveness of your functions. Whoever, some are paid, and some are free depends on your business size.

1.     Canva (Designing Software)

Canva is user-friendly drag and drop platform where you can easily create effective design using custom pictures, shapes, fonts and icons.  You can easily deign your business logo, presentations, graphs and images without any knowledge about designing and software.

This is free platform whereas custom prices offer for business with additional functions and support. This plat form helps business to designs effective graphics by cutting cost of designs and expensive software.

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2.     Meet Edgar (Social Media Management Tool)

This tool is integrated with Facebook, Instagram, Twitter and LinkedIn. It helps to manage your social media platforms by extracting up to five important highlights from your post, categories and decide which content to share in specific category. It uses browser extension to perform the tasks.

It also helps to come up with optimal language and content for your posts. It also helps to schedule social media post and allow to reshare the existing post with all effective functions. Whoever this is paid tools starts with 49$ per month.

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3.     Trello (Content Management tool)

This is an effective tool use for brainstorming and strategizing the content for your social media post and website. It also sends notification about when you blog post are scheduled for publication.

It helps your report team to work on the content by providing visual ways to brainstorm and schedule content online. You can assign roll to your employees like who is in charge for editing, writing and designing. It is a free tool for small business.

Employees can create notes as well as assign deadlines and topic to different team by providing clear communication facilities.

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There is an endless list of tools that you can utilize to be effective and gain competitive edge in your marketing strategy. I will strongly recommend going through the following tools and find out which tool is best for your business.

·      Google AdWords (Trending Keywords)

·      MailChimp (Email Marketing)

·      Asana (Collaborative Management tool)