Digital Marketing

Implementation of right choice of tools according to your marketing strategy helps you to save time, save cost and target customers effectively. Some of the tools are fundamental like Email marketing, CRM and analytics. Whereas some are specialised like keywords, real time tracker and designs. Following are some tools that you can  utilize to increase the effectiveness of your functions. Whoever, some are paid, and some are free depends on your business size. 1.       Canva (Designing Software) Canva is user-friendly drag and drop platform where you can easily create effective design using custom pictures, shapes, fonts and icons.  You can easily deign your business logo, presentations, graphs and images without any knowledge about designing and software. This is free platform whereas custom prices offer for business with additional functions and support. This plat form helps business to designs effective graphics by cutting cost of d...

Finding new customers for your business involve a lot of effort, cost and risk. However, utilizing your current and loyal customer can help you to increase profits, positive word of mouth and low churn rate with the help of cross-selling and up-selling as founded in research .   (Akcura & Srinivasan, 2005).  Source First, we need to understand about cross-selling and up-selling for better utilization of tips and tricks discussed in this blog.  Cross-selling: It occurs when you sell complementary or supplementary product to your customer like iPhone with Air pods. Up-selling: It occurs when you convince your customer to purchase expensive product like selling 3$ large coke than 1$ small coke Following are some ways to utilize this opportunity using digital marketing: 1)     Use remarketing with the help of Google Ads Google Ads and Analytics provide platform to the business to remarket the customers that are searching about...

Source If you want your customers to find you on internet, then you need to really work on SEO (search engine optimisation) of your website. Do you know? Your website has 33% chance of click if you are on top rank. Whereas, 75% people don’t even visit second page of google search. Here are the five most effective tips to increase your site rank: 1)     Improve your landing page and loading time Landing page is the main or first page where your customer land from google search or ads. If your landing page is not clear or takes too much time to display, than there is strong chance that your churn rate will be high. Based on that activity Google will automatically decrease the rank of your website. Important question is how to improve your landing page? Well there is couple of tips and tricks like make your landing page simple , proper categories of product, relevant to customer and some graphics to attract the customer. On other hand, landing time...